Most organizations need standardized procedures in order to build long-term, reliable systems. But, when it comes to driving innovation, there have not been any standards before. However, innovation work is important for long-term survival and the ability to meet future challenges. Innovation work is about optimizing the current business and at the same time learn from earlier mistakes and create prerequisites for future innovation within the organization.
To show innovation is also important for organizations based on the perspective of interested parties. This is because proof of a structured innovation in the form of an innovation management system creates an attractive business for partners, customers, and other interested parties. This results in more potential deals.